MISSION
As part of the marketing and communication team and reporting to the Campaign Manager, your function will be create a 360° communication strategy for the Northern European countries. Besides, your role will also be to create a mindful global 360° communication strategy around one of our key topic: sustainability.
MAIN RESPONSIBILITIES
Strategy:  Develop and monitor the communication plan based on the needs of the northern Europe markets and the global strategy of Stanley/Stella.

  • Develop & coordinate the execution of the 360° communication plan for north Europe around the key global milestones
  • Adapt the global communication plan to fit to the market requirements
  • Create and monitor a 360° Sustainability Campaign with the sustainability team.
  • Based on specific market or customer requirements, develop and coordinate the production of communication assets to ensure prospection on selected customer’s segment.
  • Support co-branding activities with local distributors and key customers

Content Creation: Developing quality content for use across online and offline channels.

  • Starting from the general strategy and the specific market needs, create and develop specific communication assets needed for the market you are working for.
  • Brief the copywriter with the main tag line, unique selling proposition, and messages to develop the correct copies for the different communication needs.
  • Ensure that the content is aligned with the brand proposition, brand Image, and objectives of the collection.
  • Guard that the message is one and coherent across all the channels and for all the Business Units.

Feedback and Analysis: 

  • Create and adapt the KPI to ensure that all your projects meet their objectives
  • Track the results of the implemented actions and have a constant improvement of all activations.
YOUR PROFILE
  • You have a degree in communication oriented studies and/or at least 2 to 4 years’ experience in a related function.
  • You are focused, solution-oriented and have a hands-on mentality.
  • You can get into projects and develop them from idea to execution in the market.
  • You have a passion for fashion and sustainability is a strong value in your daily life.
  • You speak English fluently. Knowledge of Spanish, German, Italian, Dutch or French is a very strong plus.
  • You can work well in a team and like to communicate internally.
  • You are able to travel or a regular basis to better understand our customer network (1-2 days per month).

What can you expect :

  • A challenging job in a premium scale up.
  • A vibrant atmosphere with broad opportunities for internal growth.
  • Support to achieve your objectives.
  • A competitive package including special benefits like free sport classes and bike lease.
ABOUT US
Stanley/Stella is a fast-growing garment company selling qualitative and sustainable products, 100% made of organic cotton or recycled materials. Since its launch in 2012, Stanley/Stella has focused on simplicity, highlighting the essence of the garment. We break codes, and want to change the perception of the textile industry by offering products that respect people, the environment and customers.
To achieve our ambition and bring that message to the final customer, we count on a complete eco-system from the cotton farmer to a network of selected official dealers.
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